What is a Cookie?

A cookie is a tiny text file that gets stored on a laptop or PC. Cookies are used for various reasons. Some uses of cookies include:

  • Keeping track of what sites users have visited and provide them with targeted advertising.
  • Assist a person shopping online with their shopping cart.
  • To collect visitor traffic so you as a site owner can tell where your visitors are coming from.
  • Recall a user’s choice for a specific website.

The European Union was concerned about targeted advertising and on providing information on where web traffic is coming from. This is the reason the law required site owners to inform their users of why they use cookies.